DONA JO FITWEAR
THE STORY
The story begins with the original Jos - Ashley Ferraro (President) and Raphael Costa (COO); they met and fell in love at Florida Gulf Coast University in 2008. Ashley, from the United States and Rapha, from Brazil, had very different backgrounds and beliefs, but they had one thing in common – their love of sports and a dream to change the world.
Ashley and Rapha took many trips to Brazil before Dona Jo opened for business. Ashley was beyond inspired by the vibrant colors, hippie chicstyle and free spirited Brazilians. She began the JoJo dream in 2012; her vision was to cultivate a community of healthy, active and fashion-forward individuals who were looking to express themselves and stylish way through womens active wear.
So, who is Dona Jo? Where did the name come from? Can she make an appearance? – We get these questions more than you think. Dona Jo is Rapha’s grandmother’s nickname. She is the perfect representation of everything the womens active wear brand should be; strong, influential, fashionable, healthy and active – the Dona Jo brand was born. Since the start, we have attracted a community of women who continue to inspire and motivate us each and every day through their active, healthy and fashionable lifestyles – Here’s to you JoJos!
With our trendy yoga clothes, running clothes, printed cycling clothing, crossfit active wear, barre clothes,Dona Jo is making a mark in womens active wear. We are so thankful to have a talented team of patternmakers and seamstresses in Brazil. Our goal is continuing to develop our design team, helping them find their strengths and taking their skills to the next level through further education on womens active wear. We continue to change their lives through giving them a great work experience and they continue to change ours through their designs.
Well, that’s our story; we hope you continue on this venture with us because we are just getting started. Our vision is to change lives through each beautiful and unique piece of womens active wear we create. If you are active, healthy, fashionable or aspire to be all the above, come join the JoJo Tribe and get inspired!
