From the beginning, THE UPSIDE has understood that how we move through the world matters. Whether that impact is personal, social or environmental - we are accountable for what we put out into the universe. We are continually striving to ensure our actions are as honourable as our intentions. That being said, we do not and cannot claim to be perfect - we are very much a work in progress and there is always room for improvement. The road is long but we remain open and committed to learning how we can get where we need to be, not only for the sake of this beautiful, blue planet but also for the health & happiness of our global community.
It’s not enough to simply profess our principles, we must actively defend them. THE UPSIDE is doing our part to bring about lasting and meaningful change.
This beautiful blue planet gives us so much - joy, peace and adventure. We have taken the following measures to nurture and protect this privilege:
Keeping it clean. Tanks and loop-back cotton garments from THE UPSIDE CORE are made from GOT Certified Organic cottons.
What goes around, comes around.. Wherever possible we work with recycled yarns. Beyond this, we are committed to trialling new-to-market recycled fabrications with the ongoing aim of increasing our use of recycled materials.
Made to last. We are anti ‘fast fashion’ in our approach - we are not a one summer fling, our premium quality products are in it for the long haul. The integrity and durability of our designs not only means Upsiders get maximum wear/joy from their purchases, but it also ensures we are minimising our contribution to landfill and other environmental dilemmas.
We break it down. All of THE UPSIDE packaging is recycled and/or biodegradable.
We believe wholeheartedly in the beauty and power diversity. You don’t need to be more like this and less like that - you just need to BE YOU. This simple message of fierce self-love is amplified through our #BEYOU social media campaign - an initiative designed to empower our community to accept and own their authentic self no matter what.
Our garments are made to last, and will do so when the below is followed.Whilst garment care may vary from style to style, following these general rules will ensure the best care for your clothes for years to come.
Cold machine wash with similar colours, wash inside out
Do not soak, bleach or wring
Hang dry in shade
Do not tumble dry
Do not iron on prints or trims
Do not Dry Clean
Please refer to Garment Care information on specific product pages for detailed instructions should they differ from those listed above