The name was created in 2015. A jumble of letters created to make a strong and distinctive mark. While it had no meaning, it was their aim to build meaning behind it, with a brand that was inspired by an active London lifestyle; people that want to fit everything into one day.
Based in East London. The brand was created in 2015 by Joanna Turner, Sarah Donnelly and Donna Harris, to cater to a busy energetic city lifestyle. Where people want their clothes to transition through all the different aspects of their lives. The aim is to produce technical active wear with premium fabrications and a clean aesthetic; clothes that feel so good on, they have the ability to enhance your every day.
Their product is the centre of everything they do. The central idea starts with function and form. Seams and panels follow muscle lines or movement points that bend. The product development is considered in a way to cradle muscles, slim physiques and open up movement points; then styled with tonal and clean fresh colours to create a sophisticated, relaxed look. Things that you can wear all day, every day, doing what makes you feel good.
With a global reach in over 20 countries. LNDR is stocked in Harrods,Selfridges, Net-a-Porter, Matches, Nordstrom, Lane Crawford, Beams, Le Bon Marche and many more.