Jala Clothing, a SoCal yoga inspired apparel brand, was established in 2008 by Kelly Kolterman an artist, yoga studio owner, and yoga teacher. In Sanskrit, "jala" means “sacred waters of life”. In yoga, water symbolizes transformation, creativity, and adaptability. Jala’s logo, the lotus flower, symbolizes infinite possibilities within oneself and the potential to connect to a higher consciousness. Jala's soft buttery fabrics, comfortable flowing styles and positive designs fuse mindfulness, yoga and fashion.
Jala Clothing is committed to following ethical and responsible business practices and manufacturing. Jala seeks out suppliers that conserve resources,manufacture locally and ethically and are California family-owned businesses. Jala engages in many green business practices including recycling trash, shipping boxes, bags and clothing hangers. We run a paperless office and even opt out of heat or air conditioning to have less impact on the environment.
With the love and support of her family, Kelly moved to LA and had the opportunity to grow Jala Clothing on a full scale. Feeling the energy of the ocean and infinite resources of the area, she dove in and fell in love with her city and the beautiful support of her community, both locally and in the yoga community across the globe. Kelly's first intention was to create a business that was not only ethically responsible, made in the USA and family owned, but that supported other small business owners, especially yoga studio owners. She knew most studio owners were not driven by profit, rather to help people. So, she created low-risk wholesale programs that would allow small businesses to prosper through their sales of Jala Clothing.
Kelly is committed to developing sustainable, eco-conscious fabrics, and seeking out suppliers that conserve resources and manufacture locally, and ethically, right here in sunny SoCal. Her collection represents the multi-faceted women of today and the present moment teachings of yoga. Kelly lives with her family in Redondo Beach, CA, just a few blocks from the ocean. Her heart is filled with gratitude for her family, amazing Jala team and the inspiration she receives from her loyal brand supporters.